To promote their new line of sunglasses, Prada turned to three fashion illustrators - Ivo Bisignano, Marcela Gutierrez and Andrea Tarella - to create the campaign. Named " Minimal-Baroque," the capsule collection was recently launched in Beijing, China.
“Curves, friezes and bas-relief effects are the main design features of the Minimal-Baroque. The colour combinations: white/blue, white/black and white/honey with the choice of acetate, seamlessly coordinate the lines of the frame front and arms sculpted into rococo curls, whose decoration is the distinctive feature.”
